INDUSTRY · SOCIAL MEDIA CONTENT

Social Media That Keeps Your Phones Ringing

We create HVAC content that educates homeowners, builds trust in your expertise, and makes sure your company is the first call when systems break down.

85%
Of homeowners search online before calling HVAC
2.5x
Increase in calls from seasonal content
15
Posts/mo starting from
The Problem

What's Holding Your Social Media Back

Invisible between service calls

HVAC is an out-of-sight, out-of-mind industry. If you're not showing up in feeds regularly, homeowners forget you exist until they're Googling in a panic.

78% of homeowners can't name their last HVAC provider

Seasonal demand spikes with no content plan

Summer and winter bring a flood of calls—but without a content ramp-up weeks before, your competitors capture the early-bird bookings.

Competing on price instead of trust

Without educational content that demonstrates expertise, prospects default to choosing the cheapest quote. Social proof and authority content shift the decision.

63% of homeowners choose a more expensive contractor they trust

No time between jobs to create content

Your techs are in attics and crawlspaces all day. Nobody on the team has bandwidth to plan, shoot, and post consistently.

What We Create

Content Built for HVAC

Every content type is crafted specifically for HVAC brands—not repurposed from a generic template.

Seasonal maintenance reminders

Timely posts reminding homeowners to schedule tune-ups, change filters, and prep systems before extreme weather hits.

Before & after job showcases

Visual proof of your work—old vs. new units, ductwork repairs, and system upgrades that demonstrate quality craftsmanship.

Energy-saving tips & education

Helpful posts about thermostat settings, insulation, and efficiency that position your brand as the trusted local expert.

Customer testimonials & reviews

Video testimonials and review screenshots that build social proof and reduce the trust gap with new prospects.

Emergency service awareness posts

Posts that remind followers you offer 24/7 emergency service—so when a furnace dies at midnight, they already know who to call.

Team spotlights & behind-the-scenes

Introduce your technicians, show certifications, and give a human face to your company that builds familiarity.

The Opportunity

Why This Matters for Your Business

Avg. Engagement

Home-service HVAC posts average 1.8–3.2% engagement on Facebook, driven by seasonal relevance and local targeting

Posting Frequency

HVAC companies posting 4–5x/week see 2x more inbound quote requests than those posting sporadically

Industry Insight

Content posted 4–6 weeks before seasonal peaks (first frost, first heat wave) captures early-decision homeowners who plan ahead

Simple pricing. No contracts.

Content Creation starts at $300/mo. Full Social Media Management starts at $479/mo.

FAQs

Common Questions

Ready to stay top-of-mind between service calls?

Book a free strategy call and we'll build a seasonal content plan that keeps your HVAC brand visible year-round.